Southern Beauty has been in business since 2017. We pride ourselves on providing a truly unique experience by building authentic relationships with our guests. We are known for our exemplary service and our flawless technique. Our services include a full range of services including balayage, ombre, and wedding day hair and makeup. Our skill and creativity can help you reinvent your style. We strive to make you feel as beautiful on the outside as you are inside.
Local Austinite, Jessica Percenti grew up dreaming of working in the beauty industry. With a natural talent for hair and makeup, she soon realized this was her calling. After graduating from cosmetology school she began working under Ron King of Ron King Salon as an apprentice. She is a certified balayage artist and Loreal Professional Artist. After completion of her apprenticeship she moved to Jose Luis Salon. Jose Luis Salon has been recognized as Austin’s Best Salon 2016. In 2016 Jessica gave birth to her first son.
“Realizing that I wanted to be more available for my family, I decided it would be best to work for myself and leave the salon.”
Now in her own salon suite, she performs all color services, cutting services, and bridal services.